In July, we introduced a new subscription model for Lens. Since then, users of Lens have been choosing between two different subscriptions:

• Lens Personal — a subscription for personal use, education and startups (for any individual or company user with less than $10 million in annual revenue or funding).
• Lens Pro — a subscription for cloud native professionals and is required for those working in larger businesses. It also comes with new and exciting features.

For individual users, purchasing and managing a Lens Pro subscription is pretty straightforward. However, for larger teams, businesses and organizations it has been more of a challenge. Today, we are excited to release Lens Business ID. Lens Business ID is designed to make purchasing and managing multiple Lens subscriptions as easy as possible!